🥑 Analyzing Avocado Consumer Trends 🥑
Purpose: This webpage provides insights into avocado trends and analyzes their impacts.
Overview
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Avocado consumption has steadily increased over the past decade
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Per capita consumption of avocados has tripled since 2001 to 8 pounds per person in 2018
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To support year-round demand, the United States imports avocados, with Mexico being the largest exporter since 2007
U.S. avocado demand is climbing steadily | Economic Research
Service
The United States & Avocado Imports
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The United States is increasingly reliant on imports to meet consumer demand for avocados.
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The United States has produced an average of about 400 million pounds of avocados each year since 2000, but production has slowly declined since 2011 with a decline in U.S. avocado acreage
Imports play dominant role as U.S. demand for avocados climbs |
Economic Research Service
Avocados Are Having Steady Growth in the United States and Beyond, But Why?
According to
Avocados: Taste, Health, and Trendy Eating - Vision Magazine, avocados have a “perception that consumers associate with
indulgence, health, and trendy eating; all of which have contributed
to taking the category to a position in the U.S. that growers and marketers could scarcely have imagined two decades ago”
Insights from Data
From the data outlined above, one may conclude from a business perspective that avocados should be integrated into more food products. However, the correct interpretation is that over time, people have consumed more avocados, but this does not mean that there is a sudden increase in the demand for avocados. While demand for avocados continues to have a steady growth, this growth is happening over the span of years and is likely affected by consumer trends, which will change over time.
Additionally, one of the key insights to be gained from the data is that the United States relies on imports to provide avocados to its citizens. In the event of a disruption between this country-to-country trade, predominantly with Mexico, access to avocados could become limited and the current demand may not be able to be met.